It is essential for corporations to have a mission statement. The mission statement is what sets the company apart from others and drives its business decisions. However, not all mission statements are created equal. In this evaluation, we will compare and contrast the mission statements of two major corporations: Caterpillar and Komatsu.
Caterpillar’s mission statement is “to help our customers build a better world.” This is a very broad statement that can be applied to many different businesses. It shows that Caterpillar is committed to helping its customers succeed in whatever they do.
Komatsu’s mission statement is “to provide innovative solutions that enable our customers to increase their productivity while reducing their environmental impact.” This statement is more specific than Caterpillar’s, and it shows that Komatsu is focused on providing products and services that are environmentally friendly.
Both Caterpillar and Komatsu have strong mission statements that reflect their respective businesses. However, Caterpillar’s statement is more general and less specific than Komatsu’s. As a result, Komatsu’s statement is more likely to guide its business decisions in a way that is consistent with the company’s goals.
Caterpillar and Komatsu are two of the world’s major heavy equipment producers, with combined revenue of over $29 billion for the year 2001. Benjamin Holt and Daniel Best combined their respective firms, both of which had been in operation for more than 35 years, to form Caterpillar in 1925.
Komatsu was founded in 1921 and has since grown to become one of the largest manufacturers of heavy equipment in Japan. Despite their different origins, both companies have very similar mission statements that focus on providing quality products and services to their customers.
In this evaluation, we will be looking at how well each company’s mission statement aligns with their core business values as well as how effective it is in conveying those values to their stakeholders. We will also be comparing and contrasting the two mission statements to see how they differ in terms of style and content.
Caterpillar’s mission statement is “to provide superior quality products and services that our customers value around the world.” This statement is fairly short and to the point, but it does a good job of highlighting the company’s focus on quality. It also emphasizes the global reach of Caterpillar’s products and services, which is important given that the company does business in over 180 countries.
Komatsu’s mission statement is “to contribute to society through the development of superior integrated equipment and services.” This statement is slightly longer than Caterpillar’s, but it effectively conveys Komatsu’s commitment to developing products and services that meet the needs of their customers. It also highlights the company’s dedication to improving society as a whole, which is an important value for many stakeholders.
Both Caterpillar and Komatsu have mission statements that are aligned with their core values and business goals. However, there are some key differences between the two statements. Caterpillar’s statement is shorter and more focused on the company’s products and services, while Komatsu’s statement is longer and emphasizes the company’s dedication to improving society. These differences may be due to the different origins of the two companies, but they highlight the importance of tailoring a mission statement to the specific values and goals of a company.
A look at the websites and mission statements for each firm reveals a lot about the company and its approach to doing business. The following components were assessed in each mission statement according on UniModule: Customers, Products or services, Markets, Technology, Concern for survival, growth and profitability, Philosophy, Self-concept, Concern for public image and Concern for employees.
Caterpillar’s mission statement is as follows: “Value to our shareholders through superior returns, global growth, operational excellence and technology leadership.”
Komatsu’s mission statement is: “Komatsu is a comprehensive manufacturing company of mining, construction, industrial and military machinery products, headquartered in Tokyo, Japan. The Komatsu Group consists of Komatsu Ltd. and 182 other companies.”
Both statements are brief and to the point. Caterpillar’s focus on shareholder value is evident, as is Komatsu’s focus on its products and services. However, there are some key differences between the two statements. For one, Caterpillar’s statement mentions growth, while Komatsu’s does not. Additionally, Caterpillar’s statement mentions technology leadership, while Komatsu’s does not. Finally, Caterpillar’s statement is much more specific about the company’s focus on shareholder value than Komatsu’s statement is about its products and services.
Caterpillar’s website is focused on its products and services, with a section devoted to each. There is also a section on the company’s history and culture. However, there is no mention of shareholders or stockholders anywhere on the website.
Komatsu’s website is focused primarily on its products and services, with sections devoted to each. However, there are also sections devoted to shareholders, investors, and media relations. This suggests that Komatsu places a higher priority on these groups than Caterpillar does.
In terms of company reports, Caterpillar’s most recent annual report is from 2016. The report mentions shareholders several times, but does not specifically mention stockholders. The report does mention the company’s focus on growth and profitability, as well as its commitment to technology leadership.
Komatsu’s most recent annual report is from 2017. The report mentions shareholders several times, and includes a section devoted to shareholder relations. The report also mentions the company’s focus on growth and profitability. However, unlike Caterpillar’s report, Komatsu’s report does not mention technology leadership anywhere.
Overall, it appears that Caterpillar places a higher priority on shareholders than Komatsu does. This is evident in both the mission statement and the website, as well as in the company’s annual report. It is clear that Caterpillar is focused on providing value to shareholders through growth and profitability, while Komatsu is focused primarily on its products and services. This difference may be due to the fact that Caterpillar is a publicly traded company, while Komatsu is not. As such, Caterpillar is under more pressure to generate shareholder value than Komatsu is.
The vision and purpose of Caterpillar are two separate things. The mission is to be the worldwide leader in client value, as stated plainly (Caterpillar). This basic statement drives the company’s four themes, as well as the entire organization. A strong concern for survival and growth is shown by the vision, which includes a forward-looking plan for the future. In addition, because they aim to be the greatest in their market, a simple concept such as this also encourages corporate philosophy.
Komatsu’s mission statement is “To be a valuable company to society through our innovative technology and products” (Komatsu). This statement is much more vague than Caterpillar’s and does not give as much guidance. It also is not a strong statement and lacks the forward-looking vision that Caterpillar has. In addition, it is not clear what Komatsu’s philosophy is or what they value as a company.
In general, Caterpillar’s mission statement is stronger than Komatsu’s. It is more specific and gives more guidance to the company. It also shows a stronger concern for survival and growth. Furthermore, it has a clear philosophy and set of values that the company strives to uphold. Overall, Caterpillar’s mission statement is better than Komatsu’s because it is more concise and provides more direction for the company.