In recent years, marketing for snack food has become increasingly competitive. In order to stay ahead of the curve, Frito-Lay has had to come up with new and innovative ways to market their products.
One such example is the Frito Lay Sun Chips Case Study. In this case study, we’ll take a look at how Frito Lay was able to successfully market their Sun Chips product.
First, let’s take a look at the background of the company. Frito Lay is one of the leading snack food companies in the world. They offer a wide variety of products, including chips, pretzels, and popcorn.
The company has been in business for over 80 years and operates in more than 40 countries. In order to stay competitive, Frito Lay has had to come up with new and innovative marketing strategies.
One such strategy is the Frito Lay Sun Chips Case Study. In this case study, we’ll take a look at how Frito Lay was able to successfully market their Sun Chips product.
The first step in the process was to identify the target market. Frito Lay knew that they wanted to reach a wide audience, so they decided to target both adults and children.
They also knew that they needed to differentiate their product from other chips on the market. To do this, they decided to focus on the health benefits of their product.
Frito Lay worked with a number of different health organizations to get their message out. They also created a website that provided information on the health benefits of Sun Chips.
In addition to traditional marketing methods, Frito Lay also used social media to market their product. They created a number of viral videos that showcased the health benefits of Sun Chips.
The final step in the process was to track the results of their marketing campaign. Frito Lay was able to successfully increase sales of their product by 20%.
The Frito Lay Sun Chips Case Study is a great example of how a company can successfully market a product. By focusing on the target market and using innovative marketing methods, Frito Lay was able to reach a wide audience and increase sales.
Frito-Lay, a division of PepsiCo, is one of the United States’ largest and most successful snack food companies. With nearly thirty three percent market share in sales, Frito-Lay’s primary products are potato chips, tortilla chips and Doritos brand than cheese puffs and pretzels. In 1985 alone, Frito-Lay saw net sales growth to over three billion dollars.
The company had its start in the early 1930s with the merging of two small time operations, The Frito Company and H.W. Lay & Company. Herman W. Lay started his potato chip business in 1932 in Nashville, Tennessee. He first distributed his chips through a network of drugstores before selling them to grocers in the mid-1930s.
Around the same time, Elmer Doolin bought The Frito Company from Charles E. Doolin for $25,000 (). The Frito Company had started as a restaurant that served Mexican dishes in San Antonio, Texas in 1932. The restaurant’s big seller was a fried corn chip which Doolin packaged and sold under the name “Fritos”.
Doolin and Lay merged their companies in 1961 to form Frito-Lay, Inc. which was then based in Dallas, Texas. The new snack food company had combined sales of $127 million dollars and became the largest manufacturer of salty snacks in the United States. Frito-Lay went public in 1965 and was listed on the New York Stock Exchange.
PepsiCo acquired Frito-Lay in 1965 as part of a diversification strategy designed to expand the company beyond its core business of selling soft drinks. PepsiCo also saw opportunities for growth by acquiring other established food and beverage companies. As a result, PepsiCo now includes such well known brands as Quaker Oats, Gatorade, Tropicana, and Kentucky Fried Chicken in its portfolio of products.
Frito-Lay’s snack foods are marketed under a number of well known brand names including Fritos, Lay’s, Ruffles, Cheetos, Doritos, Tostitos, and Rold Gold. The company has also introduced a number of successful new products in recent years such as Sun Chips and Sunchips Multigrain Snacks. Frito-Lay distributes its products through grocery stores, convenience stores, mass merchandisers, club stores, and vending machines. The company’s sales force consists of about 1,200 route sales representatives who deliver snacks to stores on a regular basis.
In the early 1990s, Frito-Lay was the target of a number of class action lawsuits alleging that the company’s snack foods were “junk food” and therefore not fit for human consumption. The lawsuits were eventually dismissed, but they brought to light the fact that Frito-Lay’s products are high in fat and salt and low in nutritional value. In response to these criticisms, Frito-Lay has reformulated some of its products to reduce the levels of fat and salt. The company has also introduced a number of healthier snack options such as baked chips and whole grain snacks.
Despite the criticism it has received, Frito-Lay remains one of the most successful snack food companies in the world.
Frito-Lay took a step into the unknown when they decided to enter the dip industry. Their first two dips, the Jalapeno Bean Dip and Enchilada Bean Dip were met with lukewarm reviews. However, in 1978 they found their stride when they introduced a Picante Sauce Dip to match their newly popular Tostitos chips.
The initial market for these dips was the western United States. In order to increase their market share, Frito-Lay decided to enter the eastern United States market. They also wanted to come out with a new product that would have mass appeal. In order to do this they needed to come up with a product that would have wide demographic appeal and be an extension of an existing product line. The company decided on a nacho cheese dip. This product was an extension of their Tostitos brand and it had wide demographic appeal.
The company introduced their nacho cheese dip in 1980. The initial marketing campaign was aimed at college students and young adults. The company ran ads in college newspapers and sent coupons to students through the mail. The company also gave out free samples on college campuses.
The marketing campaign was successful and the nacho cheese dip became one of the best selling dips in the country. Frito-Lay continued to run ads in college newspapers and sent coupons to students through the mail. The company also gave out free samples on college campuses. In addition, the company began to sponsor sporting events and concerts.
The nacho cheese dip became so popular that other companies began to copy it. In order to keep its market share, Frito-Lay had to continually come up with new marketing campaigns. The company has been successful in doing this and continues to be one of the leading companies in the snack food industry.