Semiotics is the study of signs and symbols and their meaning. In advertising, semiotic analysis is used to understand how ads create meaning through the use of signs and symbols.
Television advertisements are a prime example of how semiotics can be used to analyze an ad. By understanding the various signs and symbols present in an ad, we can start to unravel the hidden meanings behind it.
For instance, let’s take a look at a television ad for a new car. The first thing we notice is that the car is shiny and new, which immediately tells us that it’s a high-end product. But upon closer inspection, we also see that the car is being driven by a young woman. This could be interpreted as a sign that the car is meant for a younger, more modern audience.
The ad also uses various colors to create meaning. The car itself is white, which represents purity and new beginnings. This could be interpreted as the car being an investment that will pay off in the long run. The background of the ad is blue, which symbolizes trustworthiness and stability. This could be interpreted as the company being trustworthy and dependable.
All of these signs and symbols work together to create a hidden message behind the ad. By understanding semiotics, we can start to see through the facade of advertising and understand the true purpose behind it.
Television is a powerful marketing tool for businesses. It should be our obligation as consumers to understand and comprehend what these advertisements truly imply. We can use semiotic analysis to interpret exactly what the marketers’ intentions are when promoting a product, and we can fully comprehend what the commercial means. To figure out how Apple’s advertisement for the iPhone 5 portrays class and wealth through the use of signs, a semiotic analysis will be performed in this essay.
The first sign that is used in the commercial are the models. The models that are used are all tall, have perfect skin, and look like they came right off a runway. This sends the message that only beautiful people use Apple products. It also gives the consumer the idea that if they purchase an iPhone 5 then they too can be as beautiful as the models in the commercial.
Another sign that is used throughout the commercial is money. At one point in the commercial there is a close up of an iPhone 5 with a diamond case surrounding it. This shot implies that only wealthy people use Apple products because not everyone can afford to put diamonds on their phone case.
Also, when the iPhone 5 is being handed off from one model to another there is a shot of money being exchanged. This could be interpreted in two ways. The first way is that the model is simply paying for the phone. The second way is that the model is buying the iPhone 5 with the money she just made from selling her soul to Apple. Either way, this sign points to the idea that Apple products cost a lot of money and are only meant for people who have money.
The final sign I want to discuss is the commercial’s use of music. The song that plays during the commercial is “I Believe” by Ciara. This song has a very upbeat tempo which creates a happy and positive mood for the commercial. However, if we take a closer look at the lyrics of the song we can see that they are actually quite depressing.
The lyrics talk about how the singer has been through a lot of tough times, but she still believes that things will get better. This could be interpreted as Apple’s way of saying that even though the economy is bad and people are struggling, they still believe that things will get better and they will continue to sell their products.
The commercial I chose to examine is Apple’s new product, the iPhone 5. This commercial was showcasing the enjoyment that the device can provide to consumers owing to technological improvements. The camera app and its high-resolution photographs were highlighted in this commercial. People of all ages using a phone were shown running after various targets in the marketing campaign.
This commercial was effective in persuading the consumer to buy this product because it displayed how fun and user-friendly the phone is.
Some key semiotic concepts that are seen in this commercial are denotation and connotation. The denotation of this commercial is the literal meaning of what is being shown, which is people using the iPhone 5 to take pictures.
The connotation however, is the deeper meaning or message that the commercial is trying to portray, which in this case is how happy and satisfied the customers are with their purchase. Another concept that can be seen in this commercial is signifier and signified. The signifier in this commercial would be the iPhone 5 itself, while the signified would be all of the features and benefits that come along with it.
Overall, this commercial does a good job of persuading the viewer to want to purchase the product. It uses semiotic concepts in order to communicate its message in a way that is both effective and memorable.
It was also apparent from the various tests that all of those who used the iPhone 5 were pleased and smiling since to the superb picture quality of the phone. We hear a male voice say at the end of the commercial that more photographs are taken with the iPhone 5 than any other camera, implying that it must be a good product.
In order to analyze this commercial, we will use semiotics, which is “the study of signs and symbols and their meaning” (Oxford Dictionaries, n.d.). By doing this, we will be able to break down the different elements of the ad and see what they are trying to communicate to the viewer.
Overall, the commercial was implying that their goods bring pleasure to people of all ages and can capture special moments that you would want to remember, and it does so with exceptional quality. This is attempting to persuade consumers of a higher social class that this product will satisfy their expectations for what a high-end item should be.
The commercial does this by having the different people in the advertisement all be upper class citizens and have them look like they are enjoying themselves while using the product. The commercial is also trying to show that anyone can use their product and be happy with it, no matter what age they are.
One way that the commercial achieves this is through semiotics. Semiotics is “the study of signs and symbols and their use or interpretation” In this commercial, there are several signs and symbols that are meant to convey certain messages to the viewer. For example, the fact that all of the people in the commercial are upper class citizens could be seen as a sign that the product is only meant for wealthy people.
Alternatively, it could be seen as a sign that the product is of high quality and therefore appeals to people of a higher class. The different ages of the people in the commercial could also be seen as a symbol. This could be interpreted to mean that the product is meant for all ages or that it is a timeless product.
In conclusion, the commercial is using semiotics in order to convey certain messages to the viewer about their product. By analyzing the signs and symbols used in the commercial, we can better understand what the advertiser is trying to say about their product.