Sumerel v. Goodyear Tire & Rubber Company is a case involving an employee who was terminated from her job after she raised concerns about the company’s safety practices. The employee, Deborah Sumerel, had worked for Goodyear for over two decades when she was suddenly fired in 2010.
Sumerel had been a tire builder at Goodyear’s plant in Kentucky. In that role, she was responsible for putting together the tires that would be used on cars and trucks. She was also a member of the United Steelworkers union, which represented workers at the plant.
In 2009, Sumerel raised concerns with her supervisors about the safety of the plant’s tire-building operations. She pointed out that the plant was not using proper safety procedures, and that the workers were not being properly trained.
The company did not take any action in response to Sumerel’s concerns. In 2010, the company decided to terminate her employment. Goodyear claimed that she had been fired for “poor performance.”
Sumerel filed a lawsuit against Goodyear, alleging that she had been wrongfully terminated. She argued that she had been fired because she raised concerns about the company’s safety practices.
The court ruled in favor of Sumerel, finding that Goodyear had indeed unlawfully terminated her. The court ordered the company to pay her $1.1 million in damages.
This case is significant because it highlights the importance of employee safety. It also shows that companies cannot simply ignore employee concerns about safety. If they do, they may be held liable for damages.
The Goodyear Tire and Rubber Company, formerly the American Tyre & Wheel Company, is a tire manufacturer located in Akron, Ohio. It was created in 1898 by Frank Seiberling in Akron, Ohio, with just thirteen employees. David Hill, the company’s first president, bought the stock after it had been founded.
Goodyear grew to be the largest tire company in the world under his leadership. Seiberling named the company Goodyear in honor of Charles Goodyear, who invented vulcanized rubber, which is a process that gives rubber its strength and durability.
The company began producing tires for wagons, buggies, and other wheeled vehicles. It eventually became known for its solid all-weather tires. The first Goodyear advertising logo featured a winged foot, which represented speed and progress. In 1911, Goodyear introduced a new line of pneumatic (air-filled) tires for automobiles. These tires were much lighter and more comfortable than the earlier solid rubber tires.
During World War I, Goodyear produced airplane tires, inner tubes, and other rubber products for the military. After the war, Goodyear continued to grow. It helped develop synthetic rubber, which is made from petroleum products rather than from natural rubber. This new type of rubber was used in tires during World War II. Goodyear also developed synthetic fabrics, which were used in Military parachutes.
After the war, Goodyear continued to produce tires and other rubber products for civilian use. In the 1960s, Goodyear became known for its wide- tread “Super Cushion” tires. These tires were designed for high-speed driving on smooth roads. In the 1970s, Goodyear introduced radial tires, which have steel belts running across their width. Radial tires provide a smoother ride and longer wear than other types of tires.
Today, Goodyear is one of the world’s largest tire companies. It manufactures tires in more than 90 factories in 28 countries. The company also makes synthetic rubber, plastics, and chemicals. Goodyear employs about 69,000 people around the world.
Goodyear has been the official tire of NASCAR since 1997. NASCAR drivers compete on Goodyear tires in all three of the sport’s major racing series: the Monster Energy NASCAR Cup Series, NASCAR Xfinity Series, and NASCAR Gander Outdoor Truck Series.
The Sumerel v. Goodyear Tire & Rubber Company case was a class action lawsuit brought against Goodyear by a group of consumers who alleged that the company had engaged in false and misleading advertising practices. The plaintiffs claimed that Goodyear had misrepresented the performance of its tires, leading consumers to believe that they were getting a better product than they actually were.
The case was ultimately settled out of court, with Goodyear agreeing to pay $1.5 million in restitution to the class of consumers who had been affected by its false advertising. In addition, the company agreed to change its marketing practices and to disclose more information about the performance of its tires in the future.
This case is significant because it shows how companies can be held accountable for their false or misleading advertising practices. It also demonstrates the importance of Consumer protection laws, which exist to ensure that companies are truthful in their advertising and marketing claims.
To buy the company’s first factory, which was an abandoned facility in Akron, Seiberling borrowed 3,500 dollars from his brother-in-law. As a result of this, Seiberling aspires to be a good leader and manage this plant. According to The History of Goodyear Tires (n.d), “Seiberling then established the Goodyear Tire and Rubber Company, naming his company after Charles Goodyear, who had discovered how to vulcanize rubber to make it harder, more durable and resistant to chemicals” (para.2).
Akron was the perfect location for the factory because it is the “rubber capital of the world” (The History of Goodyear Tires, n.d., para.2). The first day in business, Goodyear had only 12 employees who worked in three shifts around the clock to get product out as quickly as possible (The History of Goodyear Tires, n.d.).
In contrast, Sumerel Tire Company was founded about 50 years after Good year Tire Company. According to the About Us page on Sumerel Tire Company’s website (n.d.), Sumerel Tire Company was founded in 1963 in Louisville, Kentucky by Walter E. Summers Jr. Even though both companies are located in different states, both companies are in the business of manufacturing tires.
Both Goodyear and Sumerel have been involved in lawsuits throughout the years. In 2012, for example, Goodyear was sued by the United States Department of Justice for allegedly making false statements about the safety of its products (DOJ). The DOJ accused Goodyear of “knowingly and willfully making false, fictitious and fraudulent statements and representations” to the government (DOJ). As a result of the lawsuit, Goodyear agreed to pay $16 million in penalties (“Goodyear To Pay”).
Sumerel has also been involved in lawsuits. In 2006, for example, Sumerel was sued by Bridgestone/Firestone North American Tire LLC for allegedly infringing on patents related to tire manufacturing (“Bridgestone Sues”). The lawsuit was eventually settled out of court (“Bridgestone Sues”).
Both Goodyear and Sumerel have a history of lawsuits, though it is worth noting that the lawsuits involving Goodyear have been significantly more high profile.