Philips vs Matsushita Case Analysis

Philips and Matsushita have been locked in a fierce battle for market share in the consumer electronics industry for decades. The two companies are now facing off again in a new round of competition, as they vie for dominance in the connected home market. Philips has been a pioneer in Marketing technology and has invested … Read more

Hollister Target Market

The goal of this paper is to provide a look at Hollister Co.’s marketing communications and determine whether they are effective in reaching my target demographic of young, male recent college graduates. In order to do this, I will first provide a brief overview of the company and its history. Next, I will analyze Hollister’s … Read more