Caterpillar Mission Statement

It is essential for corporations to have a mission statement. The mission statement is what sets the company apart from others and drives its business decisions. However, not all mission statements are created equal. In this evaluation, we will compare and contrast the mission statements of two major corporations: Caterpillar and Komatsu. Caterpillar’s mission statement … Read more

Estee Lauder Mission Statement

The Estée Lauder Companies Inc. is a multinational manufacturer and marketer of prestige skincare, makeup, fragrance and hair care products. The company’s products are sold in over 150 countries and territories under brand names including Estée Lauder, Clinique, MAC, Aveda, Smashbox, Jo Malone London, Tom Ford, Kiton, La Mer, Bobbi Brown, Donna Karan New York, … Read more