Nike’s weighted average cost of capital (WACC) is the average rate of return that Nike must earn on its investments to satisfy its creditors and shareholders. Nike’s WACC reflects the fact that different types of capital have different costs. For example, Nike may borrow money at a lower interest rate than it must pay to … Read more

Nike Case Study Analysis

Nike and Google are two of the biggest companies in the world, and they have both used marketing strategies to become the household names they are today. In this case study analysis, we will take a look at how Nike and Google have approached marketing, and what lessons marketers can learn from their successes. Nike … Read more