Taran Swan is the current president of Nickelodeon Latin America. She is based in the United States but travels frequently to Latin America to oversee Nickelodeon’s operations in the region.
Under her leadership, Nickelodeon Latin America has become one of the most popular kids’ networks in the region. She has also helped to grow the brand’s presence in Latin America through partnerships and initiatives such as the Nickelodeon Slime Cup.
Swan is a highly respected executive in both the United States and Latin America. She is known for her strong management skills and her ability to connect with kids and families across cultures.
In 1979, Nickelodeon, a children’s cable channel in the United States, was founded. Nickelodeon offered a variety of programming that included live-action, comedy, drama, animation, music and sports and game shows. By 1995, Nickelodeon had become the most popular basic cable network across the United States and abroad expansion was just getting started.
As international senior vice president of Nickelodeon, Taran Swan was tasked with the job to make sure that “Nick’s U.S. programming could find a place in other countries”.
In order for Nickto succeedswan knew she would need to manage and understand not only the expectations of kids in different cultures, but also the expectations of their parents. She says “It’s not about Americanizing our content; it’s about understanding each market and making sure the stories we’re telling are local and relevant. We have to be careful not to fall into the trap of thinking that because it worked here, it will work everywhere”.
She also believes that it is very important to listen to the kids in each market and give them a voice. Nickelodeon does this by commissioning local research in every country they are present in. This helps them “see what’s going on with kids’ lives, what their day-to-day looks like, and understand how our brand can fit into that”.
Swan has been credited with much of Nickelodeon’s success in Latin America. She has worked hard to make sure that the content is relevant and relatable to kids in the region. Thanks to her efforts, Nickelodeon is now one of the most popular channels in Latin America.
To move internationally, Nickelodeon allowed the channel to have its own “on-air identity and slogan” for each endeavor. The Nickelodeon International Swat Team was formed to launch the network in other countries, and when it was established, local workers were given control.
This transition team was made up of employees from various departments within Nickelodeon including: on-air promotions, research, ad sales, technical operations, and legal. This team would help with not only the logistics of setting up a new channel but also with providing advice on what worked in other markets and tailoring the content to fit the specific market they were targeting. The swat team approach was used for all of Nickelodeon’s international launches with varying degrees of success.
In 2001 Taran Swan was brought on as vice president and general manager for Nickelodeon Latin America. Swan replaced Pierluigi Gazzolo who had been with the company since 1995 and oversaw the successful launch of Nickelodeon Brazil. Swan’s main focus was to grow the brand and expand the channel’s reach throughout Latin America.
Under Swan’s leadership, Nickelodeon Latin America became the number one kids cable network in the region. The channel was available in over 20 million homes and reached 26 countries. Swan attributes the success of Nickelodeon Latin America to a few key factors.
The first being that they had a “distinctive on-air identity” which set them apart from other channels in the region. They also produced original content for the market which gave them a leg up on the competition. Finally, Swan believes that it is important to have local staff who understand the culture and can speak to the audience in their own language.
Swan’s success with Nickelodeon Latin America led to her being promoted to senior vice president and general manager of Nickelodeon United States in 2009. In this role, Swan oversees all aspects of the channel including programming, marketing, digital, and research.
Under Swan’s leadership, Nickelodeon has continued to be a leader in kids’ television. In 2015, Nickelodeon was the number one cable network for kids aged 2-11 years old. The channel has also won multiple Emmy Awards and is available in over 94 million homes across the United States.
Swan attributes the success of Nickelodeon United States to a few key factors. The first is that they have a “clear and distinct brand identity”. The second is that they produce quality original content that appeals to their target audience. Finally, Swan believes that it is important to have a team of dedicated professionals who understand the business and the needs of their audience.
Swan’s success with Nickelodeon Latin America and United States led to her being promoted to president of Viacom International Media Networks (VIMN) in 2014. In this role, Swan oversees all of VIMN’s international channels including Nickelodeon, MTV, Comedy Central, and BET.
Under Swan’s leadership, VIMN has continued to grow its international reach. The company has launched multiple new channels and expanded its reach into new markets. VIMN is now available in over 160 countries and reaches more than 700 million households worldwide.
Swan attributes the success of VIMN to a few key factors. The first is that they have a “clear and distinct brand identity”. The second is that they produce quality original content that appeals to their target audience. Finally, Swan believes that it is important to have a team of dedicated professionals who understand the business and the needs of their audience.
Swan’s success with Nickelodeon Latin America, United States, and VIMN has led her to be recognized as one of the most successful executives in the entertainment industry. She has been profiled by multiple publications including Forbes, Variety, and The Hollywood Reporter. Swan was also named one of the “100 Most Powerful Women in Entertainment” by The Hollywood Reporter in 2015.
Swan’s success is a result of her ability to grow and adapt Nickelodeon to different international markets. She has a clear understanding of the needs of her audience and has been able to produce quality content that appeals to them. Swan is a true leader in the entertainment industry and will continue to be a driving force behind Nickelodeon’s success.